Ford finds essentially the most what-the-fuck technique to market its EVs: PERFUME

July 16, 2021 by No Comments

As EVs are booming, it’s solely pure that automakers are attempting to step up their advertising and marketing methods to get a chunk of the pie.

Among the many varied notable examples, Ford undeniably will get the prize of essentially the most what-the-fuck gross sales tactic ever. You can give it a guess, however I’m afraid you’d fail. As a result of it’s a FRAGRANCE.

Sure, a fragrance that imitates the scent of petrol, designed for all those that wish to go electrical with the Mustang Mach-E GT, however who merely CAN’T LIVE with out the intoxicating scent of gasoline.

It’s known as “Mach-Eau,” and let’s take a second to look at the genius of this elaborate wordplay.

“Mach” from the Mustang Mach-E GT, and “Eau” from, you realize, “eau de parfum,” “eau de toilette.” Get it? 

If this isn’t good advertising and marketing, I don’t know what’s…

The massive query right here is: How did Ford give you such a ‘ground-breaking’ thought?

In response to a survey commissioned by the automaker:

One in 5 drivers mentioned the scent of petrol is what they’d miss most when swapping to an electrical automobile, with virtually 70 per cent claiming they might miss the scent of petrol to a point.

Petrol additionally outranked the scent of cheese and wine, and virtually stole the primary place from the scent of recent books.

Don’t get me unsuitable right here, I’ve been to fuel stations a thousand instances and I, too, acknowledge the expertise — for some purpose petrol smells superb.

However, come on, imitating the scent of gasoline with a fragrance can’t be offered as an incentive to purchase an EV. There are different precise motivators — like environmental affect, for instance?

If we observe such a nostalgic-of-petrol-cars method, we have now some extra concepts. What a couple of ornamental exhaust pipe? Or possibly an in-built soundtrack of the engine’s roaring sound? Take notes, Ford. And also you’re welcome.


Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving automobiles get you all charged up? 

You then want the weekly SHIFT publication in your life. Click on right here to enroll.

Source link