Skoda launches a digital showroom on Amazon Fireplace for its first EV
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Neglect about bodily going to a showroom, most likely someplace far-off, and assembly a bunch of gross sales folks. Skoda is launching a digital showroom through Amazon‘s Fireplace TV, The Drum studies.
That means, clients will have the ability to browse a automobile’s options and functionalities from the consolation of their sofa. The corporate guarantees to ship full 360-degree exterior and inside views, in addition to the chance to ask questions through textual content message or electronic mail.
In partnership with media company PHD, the digital automotive showroom will home Skoda’s first totally electrical automobile, the ENYAQ iV.
Skoda is lagging behind most automakers with regards to EV manufacturing, so it is sensible to stir the hype of its first electrical automotive with out-of-the-box advertising methods.
To provide you one other instance, the Czech model has additionally enlisted two cute sibling robots to advertise its EV in a TV advert.
They’re referred to as Purr and Grrr, and are supposedly designed to characterize the 2 sides of the Enyaq, light and caring, and impersonate and inventive, respectively.
Maybe Skoda is simply being revolutionary right here, but it surely’s attention-grabbing to assume whether or not we should always rethink the bodily showroom mannequin, particularly within the post-pandemic life.
In the event you’re , right here’s what the digital showroom seems like:
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving vehicles get you all charged up?
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